How to Respond to Negative Reviews

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging...
Facebook Advertising vs. Boosted Posts

Facebook Advertising vs. Boosted Posts

On the surface boosting content on Facebook seems pretty simple. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works....